TikTok has grown to over 1.5 billion users, becoming a cornerstone of digital marketing strategies worldwide. Yet, this powerhouse of creative content and viral marketing faces an uncertain future in the U.S. Have you considered what a TikTok ban could mean for your business? What would it mean for your marketing strategy if you suddenly lost...

Change is the only constant in digital marketing, and Google’s algorithm updates are a prime example. The latest major shake-up, which started in March 2024 and finished rolling out as of the end of April. has put marketers and webmasters worldwide on high alert. This Core Update specifically targets low-quality content and spam, directly impacting...

Have you ever clicked on a link on the first page of Google and been frustrated by the website you see? Slow-loading content, pages that look awful on mobile, broken links, it’s enough to make you want to leave and go somewhere else! Search experience optimization, or SXO, can help in this scenario. This is the process of optimizing...

The content world is changing, but people still know its value. A 2023 survey from the Content Marketing Institute showed that over three-fourths of marketers indicated that content marketing generates demand and leads.  This is no surprise when you realize 70 percent of people would prefer to learn about a company through an article...

Most email marketing statistics roundups are great if you want to understand how your open rates compare to the industry average or find a new best practice to copy. But they rarely uncover consumer expectations from email marketing or how to use data in a value-driven email marketing campaign. Don’t worry, though. I’m here to...

The company that runs Facebook may now be known as Meta (as of 2021), but Facebook remains a powerful social platform and brand. Its worldwide monthly active user count is holding steady at over 3 billion. That’s a staggering number. Thankfully, Facebook Insights is an amazing tool for tracking user interaction on your Facebook...