There’s something for everyone in Meta Blueprint’s online training courses. Total beginner? Learn how to set up your Facebook Page and the basics of marketing your business across all Meta apps: Facebook, Instagram, Messenger, and WhatsApp. More advanced marketers can dive into media planning and ad buying with detailed courses to get...

As any social media manager can tell you, hashtags can be great for expanding your reach and building brand awareness. If you use the wrong ones, your post might languish in obscurity forever. But what happens if you put the right hashtags in the wrong location? The team at Hootsuite has long wondered: Do Instagram hashtags belong in...

Creators and brands looking for more ways to monetize their social media accounts should look no further than Instagram subscriptions. This new monetization tactic came out in mid-2022 and offers a way for Instagram creators to generate a monthly income by sharing premium gated content. In this article, we’ll cover what Instagram subscriptions...

If you’ve ever wondered how to get verified on Instagram, relax: you no longer need to be super famous (or super rich) to earn Instagram verification. So if you want to get that coveted blue badge, you’ve come to the right place! We’ll walk you through what Instagram verification means, who’s eligible for verification, and offer our top tips...

Over one billion people use LinkedIn, making it the “world’s largest professional network.” And all those people are looking to engage with other professionals, learn from content creators, and follow thought leaders wherever they go. Using LinkedIn hashtags will help those people find you and your content. Did you know the technical term for...

A social media style guide is an important document for social teams of all sizes. Whether you’re a team of one or 100, recording your decisions about brand voice and style in a central place ensures consistency in your social media presence — and builds brand trust. Keep reading to find out more about building a style guide your social team...