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This Week, Hoka, Macy’s and Ralph Lauren Play the Expectations Game

Earnings season kicks into high gear, with companies riding high and plumbing new lows reporting.

Sun May 19, 2024 15:12
Is Burberry a Victim of Its Own Strategy?

After a decade of turnaround attempts, the British trenchcoat maker’s efforts to thrive as a top luxury player continue to falter. The brand needs more accessible prices and marketing — and quick.

Fri May 17, 2024 21:04
The BoF Podcast | How Esteban Cortázar Got His Groove Back

The designer joins BoF founder and editor-in-chief Imran Amed to discuss the ups and downs of his career in fashion and why his new label Donde Esteban is the most authentic manifestation of his creativity.

Fri May 17, 2024 21:04
The Business of Beauty Haul of Fame: Your Body Lotion Is a Wonderland

Here’s why your new moisturisers look like Sharper Image tools.

Fri May 17, 2024 15:03
The Important Message Behind ‘So Many Dicks’

A genius marketing campaign from E.l.f. Beauty this week emphasised how diversity, equity and inclusion efforts can be done at the highest levels — and what the barriers are to making substantial progress.

Fri May 17, 2024 15:03
Pattern Beauty Names Tiffani Carter Chief Marketing Officer

Carter joins the company from makeup artist Danessa Myricks’ namesake cosmetics label, where she was CMO.

Fri May 17, 2024 15:03

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