Welcome to "The Pipeline" — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. In a B2B Sales role, you'll hear variations of "People buy based on emotion and then use logic to rationalize the decision" hundreds of times or more across your career — and for good reason. This is one of those rare adages...

It’s no wonder that CRMs offer artificial intelligence (AI) when you consider how much easier AI makes a lot of customer-related tasks. AI’s unparalleled ability to analyze data, make predictions, and automate tasks has transformed traditional workflows. Additionally, AI makes finding your way around a CRM system effortless. You can save time, access...

Over 200,000 people have been laid off from tech companies in the last year. Dozens of major tech companies have fired thousands of employees, including Amazon (18,000), Meta (11,000), Microsoft (10,000), Salesforce (8,000), and Twitter (4,000). Smaller tech companies followed suit, and now, thousands of people are looking for new jobs. If you’re...

It’s easy to be skeptical of AI in a job built on personal interaction. Like all disruption, generative AI in sales has the potential to completely change the way things are done. It also has the potential to rewrite it for the better. Generative AI is a category of algorithms that draws from large, unstructured data sets to create new content, including...

Your to-do list is surprisingly misleading. Here’s why. A colleague and I were recently planning a work trip. For transportation, there were two options: a flight or a train ride. The flight was two hours and the train ride, four. Deciding based on practicality, rather than train nostalgia, most people would choose the airplane. But then again,...

Your phone rings and you decide to pick this one up instead of letting it go to voicemail. You are greeted with a pitch from a pushy sales rep. Odds are, if you don’t want what they’re selling, you’ll hang up immediately. Even if you do, the pushiness is a turnoff and you might buy the product elsewhere or through a different sales rep. That’s why mastering...