Have you ever noticed how many women struggle with the “What is your rate?” question? The hesitation stems from not understanding our true value. Gini Dietrich wants to change that. Start practicing today: know your worth, articulate it clearly, and don’t back down. The post The Importance of Teaching (and Learning) Negotiation Skills first appeared...

Sometimes the most effective strategy to turn a crisis on its head is to embrace humor. Travis Claytor explains how brands can appropriately use humor in crisis The post Embracing Humor and Building Trust Through a Crisis  first appeared on Spin Sucks.

AI can analyze data, but it can't network over coffee. Gini Dietrich describes how to balance AI efficiency with human expertise in communications. The post When Your Client Wants to Replace You with Generative AI first appeared on Spin Sucks.

Burnout, harassment, and fewer opportunities are some reasons women leave traditional PR roles. Meg Crumbine says women-owned agencies are the path forward The post Women-Owned Agencies and Solopreneurs Are the Future first appeared on Spin Sucks.

Victor Ijidola shows how to collaborate with a subject matter expert and use their experience and expertise to fuel your PR campaigns. The post How to Convince an SME to Back E-E-A-T first appeared on Spin Sucks.

In this article, Gini Dietrich details a 9-step process that allows you to incorporate solutions-based pricing to value your expertise, create solution packages, and maximize profits while delivering high-value outcomes to clients. The post Charge What You’re Worth: 9 Steps to Create Solutions-Based Pricing first appeared on Spin Sucks.