Where men's sports often receive brand and broadcast support based on their potential, proponents of women's sports note that investment in their game hinges on proof of its value. This year's NCAA Women's Basketball Tournament--with help from Caitlin Clark and Dawn Staley--just provided its broadcasters at the Walt Disney Company and their brand partners...

Digital media company Conde Nast unveiled a slate of new video programming at its NewFront presentation at Highline Stages in New York this morning, emphasizing its expanded efforts in the world of sports, news and live events. The company, which houses more than a dozen editorial brands including the New Yorker, GQ, Vogue and Wired,...

Selling creativity in large multinational companies can often be a laborious challenge. There is always pressure from the C-suite to maximize return on investment. And that's before we even get to the age-old subjectivity challenge--everyone in the business feels entitled to an opinion when it comes to a piece of creative work, whereas they'd rarely...

In an upfront where buyers are focused on sports and artificial intelligence, Samsung Ads is looking to score big. At its 2024 IAB NewFronts presentation Tuesday, Samsung Ads, Samsung Electronics' advertising arm, announced several innovations, including a new lineup of sports, music, family and entertainment content on its FAST (free ad-supported streaming...

Bumble has become the latest brand in the cluttered dating app landscape to get a makeover as it tries to reach generations fatigued with online dating. The dating app, which launched in 2014 with the distinguishing feature that only women users could make the first move with matches, has undergone a revamp with a refreshed...

When you're about to become a parent for the first time, even strangers will go out of their way to offer encouragement and support. Our grizzled general contractor from South Jersey would sit me down daily to discuss what Mona and I were about to experience. This outpouring of love from unexpected places should serve...