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Breaking Storytelling Boundaries With Crunchyroll

In this episode of The Speed of Culture, host Matt Britton sits down with Gita Rebbapragada, chief operating officer of animation streaming service Crunchyroll. Rebbapragada shares insights on how anime differentiates itself with storytelling that pushes traditional boundaries, the evolving landscape of content creation and Crunchyroll's strategic role...

Fri May 10, 2024 01:09
The Speed of Culture: Leading Puma Into the Digital Age

In this episode of The Speed of Culture, host Matt Britton sits down with Ivan Dashkov, head of emerging marketing tech at Puma Group, to explore the evolving landscape of digital innovation in the fashion industry. They discuss the profound impacts of virtual and augmented reality, the rise of digital fashion and Puma's exciting new...

Thu May 9, 2024 22:09
How Guinness Flipped Its Perception as a Winter Stout to Fuel Summer Growth

When the sun comes out, people's first instinct might not be to reach for a dark, creamy stout, sometimes seen as a heavier drink more suitable for cold weather. But Guinness, a leader in the stout category, wants to be the go-to at backyard barbecues as much as in cozy pubs. In the Diageo brand's...

Thu May 9, 2024 21:08
Kendall Toole Explains Why You Don’t Quit in New Brand Video

As a Peloton instructor, Kendall Toole knows something about perseverance. Toole is a partner and shareholder in sports nutrition brand Don't Quit, and ahead of her appearance at Brand Play, ADWEEK's sports marketing summit, Thursday, ADWEEK has the exclusive premiere of the Peloton star's new appearance in Don't Quit's Persevering Profile series. In...

Thu May 9, 2024 19:05
After Liberating Creativity in ‘1984,’ Apple Is Crushing It—and the Internet Hates It

It was supposed to be a clever product demonstration for Apple's latest sleek, artificial intelligence-powered iPad Pro. But the brand, typically praised for its advertising, sparked a wave of backlash for a commercial that crushes and destroys creative tools. In just a couple of days since its release, Apple's "Crush" has become one of the...

Thu May 9, 2024 16:02
Leaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships

The generative artificial intelligence firm OpenAI has been pitching partnership opportunities to news publishers through an initiative called the Preferred Publishers Program, according to a deck obtained by ADWEEK and interviews with four industry executives. OpenAI has been courting premium publishers dating back to July 2023, when it struck a licensing...

Thu May 9, 2024 15:00

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