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Wrexham AFC Isn’t Changing Its Name, It Just Has a New Sponsor

When Ryan Reynolds Tweeted a "Wrexham United" logo on June 8, some may have speculated that the North Wales-based soccer club he co-owns with Rob McElhenney was changing its name or even merging with another team. Luckily, the owners quickly clarified. The real news is that United Airlines is the team's latest major sponsor. In...

Thu Jun 8, 2023 23:32
The Great Fail: The Downfall of Mars Hill Church

Mars Hill was a Seattle-based church led by Mark Driscoll, a beloved, endearing, powerful presence in the evangelical Christian community. Driscoll built Mars Hill into one of the fastest-growing churches in the nation, with close to 15,000 attendees and an additional 260,000 viewers tuning in online every week. But behind the charismatic persona was...

Thu Jun 8, 2023 23:32
Sony Enlists Creators to Help Bring Fans Closer to Spider-Man: Across the Spider-Verse 

Sony Pictures Entertainment's Spider-Man: Across the Spider-Verse imagines an entire multiverse populated with wildly different versions of the Marvel Comics hero. To capture the film's spirit, the studio teamed up with content creation platform Tongal to enlist six animators from around the world to recreate its trailer. Tongal put out a call to its...

Thu Jun 8, 2023 23:32
Let’s Talk About Brand Podcast: Empowered Branding and Persuasion

Stepping into the spotlight of your own personal brand can be a very empowering activity, requiring a certain amount of fearlessness to show up as your true self, to bring your personality into it and really say, "Here's who I am, here's what I stand for and what I am all about." But is that...

Thu Jun 8, 2023 19:31
Unpacking Unilever’s Pledge to Encourage Disabled Creators Into the Ad Industry

More than half (62%) of content creators from intersectional disabled communities are interested in working in advertising, according to Unilever. However, 90% of those working behind the camera to bring creative to life say industry attitudes and preconceptions impact just how included they feel on production sets. A further 73% feel left out and left...

Thu Jun 8, 2023 19:31
Google Opens Access for Transparency Tool Amid Industry Debate on Ad-Tech Fees

Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech fees, a contentious area of programmatic where Google has not always been seen as an honest broker. While the tool thus far has not revealed any hidden fees, programmatic execs would like to see more...

Thu Jun 8, 2023 19:31

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