Learn how to improve conversion rates for all of your marketing campaigns by tying attribution to each part of the customer journey. The post How To Increase Conversions With This 6-Step Customer Journey Analysis appeared first on Search Engine Journal.

Google explains the challenges in providing transparency about algorithmic ranking changes and manual reviews. The post Why Google Can’t Tell You About Every Ranking Drop appeared first on Search Engine Journal.

Google's Search Off The Record podcast discussed Content Decay, an SEO problem that nobody's heard of but is actually a real thing The post Content Decay: A Rotten Name For A Real SEO Issue appeared first on Search Engine Journal.

Google states proximity to the searcher is no longer a primary factor in ranking local service ads. The post Google: Proximity Not A Factor For Local Service Ads Rankings appeared first on Search Engine Journal.

OpenAI announces ChatGPT 4o that can input and output in voice, images and text The post OpenAI Announces ChatGPT 4o Omni appeared first on Search Engine Journal.

Google warns against using "sneaky redirects" with rel=canonical tags when updating website content. The post Google Warns Against “Sneaky Redirects” When Updating Content appeared first on Search Engine Journal.