Is it time you switched up your online marketing plan? There are plenty of developing trends worth focusing on. And changes in user habits and on some leading digital marketing platforms might mean you need to take a fresh look at your marketing. For example, AI is hot, with 42 percent of respondents to one survey saying they expect to...

Are you struggling to meet your clients’ growing demands for PPC (pay-per-click) services with Google updates happening faster than you can keep track of?  As an agency owner, I know how challenging it can be to keep up. Google’s recent updates have introduced AI-powered ad creation and enhanced Performance Max campaigns. User behavior...

Have you heard of Nextdoor? It’s a social media platform that lets users connect with other people in their neighborhood. Operating across 11 different countries and with over 88 million users, (known on the platform as “neighbors”), it’s a place for people to talk about the places they live in. You might have not thought of using...

What marketing strategies do you use to appeal to prospective home buyers and sellers? If you’re not using email marketing to promote your real estate business, you could be missing out. Real estate is a highly competitive industry, and thoughtfully written, highly targeted email campaigns can give you an edge over your competitors....

So you’ve identified the top keywords you want to incorporate into your content. Which ones offer the most bang for your buck, so to speak? You can find out by analyzing keyword search volume. Keywords help search engines figure out what a site’s content is about. Keyword search volume can help you assess the potential traffic...

Do you know why some brands dominate social media while others struggle to gain traction? The difference often lies in understanding the competition. Conducting a social media competitor analysis is a critical step for any business aiming to enhance its digital presence. In this guide, I’ll show you how to execute a thorough social media...