Walmart's inhouse design team used all lowercase letters and portmanteau-ed both words in the name to distinguish the new brand and make it seem more friendly.

The WK Kellogg's Company's logo was inspired by the signature of William Keith Kellogg, the company's founder. Recently, type foundries XYZ and Plau expanded the signature wordmark into a complete typeface, called WK Kellogg Co Script.

When design firm How&How created a new identity for the Aruba Conservation Foundation, the designers were surprised that their client did not want a plan that improved tourism for the island. Instead, the client wanted to inspire local pride and support of local nature preservation.

The CCC logo has, over time, become emblematic of the amazing teamwork of US citizens to improve their country, even though it is in no way a traditional red, white, and blue identity.

One of Chicago's oldest scientific institutions, the Peggy Notebaert Nature Museum of the Chicago Academy of Sciencesaka, Nature Museumhas been teaching citizens about nature since 1857. Design agency Span was recently brought in to create a new identity for this historic and multi-faceted organization.

Presenting a designer to take our “Center Stage.” This month's featured member is Laura Prpich, who founded her business, Caribou Creative. With her interest in sustainability and creating greener solution brands, Laura has made herself known as a designer of many talents.