Producing great content in the B2B tech space is hard, especially when it has to be technical and short. Justin Hall shows how to approach B2B content tactfully. The post Eight Key Tips for Simplifying Complex B2B Content first appeared on Spin Sucks.      Related StoriesContent Writer vs. Copywriter: Feel the DifferenceBeyond Links: The New...

The influencer space is growing quickly but little is being done to protect children and of mom-run influencer accounts. Malia Elliott explores what PR pros can do. The post The PR Pro’s Responsibility In Working With Mom-Run Influencers first appeared on Spin Sucks.      Related StoriesHere’s How to Create Your Video Marketing Budget for 2023Getting...

Gini Dietrich says the battlefield of search rankings has evolved. Today, it's not just about being seen, but about being recognized as a trusted authority. The post Beyond Links: The New Era of Digital PR and SEO first appeared on Spin Sucks.      Related StoriesEight Key Tips for Simplifying Complex B2B ContentAccessible Content Creation:...

You are missing 16% of the global population if you overlook accessibility in your communications. Ryann Wiseman shares how to create more accessible content. The post Accessible Content Creation: The Key to Becoming a Better Communicator first appeared on Spin Sucks.      Related StoriesEight Key Tips for Simplifying Complex B2B ContentBeyond...

Gini Dietrich shows you how predictive analytics, AI, and an integrated PESO Model© program are revolutionizing the PR measurement game from measuring outputs to tracking outcomes. The post Navigating the Future of PR Measurement With AI first appeared on Spin Sucks.      Related StoriesHow to Evolve Your PR Measurement EffortsUnlocking the...

The rise of the metaverse signifies a significant shift in digital marketing and communications. Mike Szczesny has tips on building an innovative PR strategy. The post Entering the Metaverse: PR Implications of Virtual Goods and Digital Ownership first appeared on Spin Sucks.      Related StoriesHow to Evolve Your PR Measurement EffortsContent...