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Adweek Podcast: The Resurgence of Reality Television

In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome a few Adweek friends to talk about the resurgence of reality television. Adweek Podcast Network senior producer Al Mannarino and deputy TV editor Bill Bradley share more on the history of writers strikes and...

Tue Jun 6, 2023 06:18
Mira! Spanglish Breaks Into the Advertising World

We've hit a cultural milestone, and nobody seems to have clocked it: Colgate is airing a series of spots entirely in Spanglish. I could get into the advanced linguistics of it and tell you all about how the Royal Spanish Academy added the word to their dictionary over a decade ago now in acknowledgment of...

Tue Jun 6, 2023 06:18
Spin a Slot Machine in Augmented Reality With a QR Code

Adults across the U.K. can play a virtual slot machine in augmented reality through a new campaign from entertainment betting company William Hill. Created by media agency Wavemaker UK, Smart Media Technologies, and OOH advertising companies Kinetic and Ocean Outdoor, the campaign spans 23 digital and static billboards in 12 cities across the U.K. People...

Tue Jun 6, 2023 06:18
UK’s National Lottery Campaign Tells a Love Story Spanning Three Decades

The U.K.'s National Lottery has been running for nearly 30 years, and its latest campaign covers its lifespan while also telling the love story of Edward and Isaac. Beginning on a quiet evening in 1994--also the day of the first lottery draw--the 90-second ad titled "Pockets" spans three decades, showing how the National Lottery and...

Mon Jun 5, 2023 20:25
MullenLowe Rebrands With a Reimagined Octopus and Fluid Personalization

Keith Haring would have admired MullenLowe's revised branding. The new version of the agency's octopus logo is reminiscent of the late Haring's fluid, simple street art. But MullenLowe's new logo design has a purpose beyond just looking cool. It lets the agency stand out with an individuality that isn't seen much within holding company agencies....

Mon Jun 5, 2023 16:26
Here Are the Top 10 YouTube Ads of the Year

With just a few weeks to go until the biggest advertising event of the year, YouTube unveiled the annual Cannes Ads Leaderboard, highlighting the most popular video ads of the year. According to data from Nielsen, YouTube reached more than 150 million people on connected TVs in the U.S. this year, and streamers dominated the...

Mon Jun 5, 2023 16:26

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