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Do “For You Page” Hashtags Actually Work on TikTok?

You’ve probably seen your favorite TikTok creators throwing around hashtags like #fyp #foryou, and #fypシ. But here’s the thing: just because everyone’s doing something… doesn’t mean it actually works. These tags, on the surface, are intended to mark content as worthy of the “For You Page.” But what’s unclear is if the TikTok algorithm actually takes...

How to use YouTube Creator Studio to Grow Your Channel

There’s something for everyone on YouTube. From the auditory delights of ASMR to comedians going viral stereotyping valley-girls, YouTube has steadily evolved to become the second-most visited website in the world. This makes it the perfect place to build an audience, promote your business, and drive growth. Whether you’re an established brand or an...

How to Bulk Schedule Social Media Posts and Save Time

As a busy social media manager, you can’t spend all your time posting updates on the fly. With engagement rates to measure, a social strategy to craft, and your content calendar to maintain, it makes perfect sense to invest in bulk scheduling for social media—and save your time for other responsibilities. Bonus: Download our free, customizable social...

How to Get More Likes on TikTok: 4 Easy Tips

They love you. But do they like you? The number of likes your TikToks receive has a significant impact on the growth of your account—the number of followers, the views on each video, and even how much cash you can make if you’re monetizing your content. So besides being extremely socially validating (we’re fine, thanks for asking), having lots of likes...

How to Make a TikTok Video: Beginners Start Here

Let’s face it, TikTok is the moment. And with 1 billion monthly active users, it’s time to join the action and get your brand out there to a wider audience! Want to learn how to make a TikTok Video but don’t know where to start? Don’t sweat it! We broke down all the steps and tools you’ll need to make a viral-worthy first video and make sure your...

How to Use TikTok for Business: A Step-by-Step Guide

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. After all, TikTok has 1 billion monthly active users. It’s the place to see and be seen, which means ample opportunity for brands to engage with audiences in a whole new way. And with the launch of TikTok...

How One YouTube Creator Grew His Subscribers to 375,000+ in 4 Years

Hootsuite interviewed Hafu Go, a Canadian YouTuber who grew his YouTube audience from 0 to 375,000 subscribers in 4 years. Hafu gave us a super transparent look into how he gained his first 1,000 subscribers, his average retention rate, and why he thinks you shouldn’t waste time sharing your videos on other channels. Read on for the exact tactics...

The Art of Social ROI: Choosing the Right Metrics for Your Goals

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). It’s just a matter of understanding the complexities and nuances of...

Coming Soon to Hootsuite: Custom Posts Per Network, Month View, and More

It’s almost the end of the year and we’re thrilled to share the exciting new features we’ll be rolling out this quarter and into the new year. As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and...

Experiment: How Many Instagram Hashtags Should You REALLY Use?

One of the most important steps in building trust in a relationship is consistency. …someone should probably mention that to Instagram. The folks over at Instagram’s HQ have been shaking things up as of late. The corporate-backed Instagram Creators account recently recommended that it’s best practice to only use 3 to 5 hashtags per post. Source:...

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