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Personalization is Changing Marketing, Here's What To Expect

Want to capture more conversions and engage more leads? You'll want to get personal. But how can marketers make this personalized approach work for their brands?According to The State of Personalization Report 2021 by Twilio, businesses are struggling to make the best use of this new paradigm: While 85% of companies believe they’re offering personalized...

What Is Servant Leadership?

Leadership looks different for everyone. Some choose to use a democratic style, where they make final decisions after getting input from team members. Some are individualists, focused on personal development and improvement, while others act as a coach that works to help employees develop their skills and build strong teams. Although different in...

What Is Facebook CBO? Budget Optimization Done Right [Tutorial]

Within 1.84 billion daily active users, Facebook is a valuable platform for marketers. In fact, 10 million advertisers already use the platform to meet their marketing goals. There are various types of ads you can run on the platform to meet different needs, like lead generation ads, videos, or carousel ads. However, regardless of the ad you choose...

A Brief History of Online Advertising

Remember when "surfing the net" meant traversing a minefield of unwelcome pop-up ads? When "digital advertising" referred almost exclusively to obnoxious flashing banners and random sidebar ads? Online ads have matured a lot since those days, but it's still important to look back at the flashy, gaudy, sometimes messy origins of internet advertising...

2021 Advertising Stats You Need to Know

2021 was a big year with advertisers, as they managed the impact of the COVID-19 crisis along with growing data privacy concerns. So, how exactly did advertisers fare in terms of strategy, challenges, and ad spend? To help you prepare for your 2022 strategy, we've gathered 27 stats. You'll learn which strategies advertisers are leveraging today,...

5 Social Media Challenges Brands are Facing in 2022, According to 500+ Marketers

TikTok. Clubhouse. Twitch. These are just some of the many new social media apps we've seen grow in popularity over the past year — and that's along with all the 'oldies but goodies' like Instagram, Facebook, and Twitter. The expanding list of popular social media platforms undoubtedly makes a social media marketer's job harder: Which platforms...

The Ultimate Guide to Database Marketing

No matter what your service or product is, you need to get in front of potential customers in order to make the sale. Many businesses put their faith in social media. While social media platforms are an amazing way to get in front of people, they have two major drawbacks. First, you may have tens of thousands of followers on your platform of choice....

How Do Conversion Paths Work? A Step-by-Step Guide

As a marketer, a big part of your job is to convert qualified website visitors into leads. Simple enough. More specifically, inbound marketing requires you to create remarkable content they'll want to trade their contact information for. From there, those leads turn into opportunities, who turn into customers and even promoters. Clearly, conversions...

Cumulative Layout Shift: What It Is and How to Measure It

We’ve all had it happen to us: we try to choose an option on a website, and right before we click, the page jumps away and we end up clicking something we didn’t mean to. Doh! Like a game of “down low, too slow”, this website behavior makes us feel slow and frustrated. Fortunately, website developers are now incentivized to improve their site experience...

A Simple Guide to Lean Process Improvement

There are many businesses out there that operate with a mindset of “Well, that’s how we’ve always done it.” Unfortunately, this type of close-minded thinking can lead to a great deal of waste. Tasks may be unnecessary to achieve the final goal, processes may be repeated multiple times when one would be sufficient, employees may be wasting time on...

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