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B2B Marketing News: Influencer Marketing Use Rises, How B2B Marketers Use ABM, Google’s New Core Update, & US Ad Market Grows

B2B Marketers Are Using A Variety of ABM Content Delivery Approaches Some 73 percent of B2B marketing executives are currently using an agency partner in their account-based-marketing (ABM) strategy, or are planning to use one, while 91 percent have said that they use email for ABM campaign delivery — two of several statistics of interest to digital...

B2B Tech Marketing Opportunities for a Remote Work World

Right now my co-worker is curled up at my feet, delicately snoring. That’s better than yesterday, when my other co-worker snuck off and shredded an entire roll of paper towels. I should mention that I work at home, and Remy and Rosie are my co-workers: Which is to say: Remote work is a whole different animal than office work. And while the...

Expand 2022 Marketing Success & Learn From Our Top 10 B2B Influencer Marketing Posts

In 2021 B2B marketers have witnessed a continuing rise in the power of influence, expanding on the explosion of interest in the practice of B2B influencer marketing over the past several years. With more savvy practitioners than ever going all-in, B2B influencer marketing has continued to be a primary focus on our blog throughout the year. We're...

B2B Influencer Marketing Named Top Marketing Tactic for 2022: What You Need to Know

The post B2B Influencer Marketing Named Top Marketing Tactic for 2022: What You Need to Know appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing News: B2B Marketers Turn To Predictive, Twitter Adds New Analytics, & More Young Marketers Are Buying Via Smartphone

B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business Products 53 percent of B2B buyers in the Gen Z demographic say they use their smartphones when researching and buying for business, and once a purchase has been made 50 percent see brand newsletters as very important — two of several insights of interest to digital marketers contained...

Bountiful Thanks: What the TopRank Marketing Team is Most Grateful For

As the U.S. celebrates Thanksgiving Day this week, the world looks back at another year of challenges, changes in the marketing landscape, and workplace shifts. Despite the global challenges we’ve all faced, we’ve overcome, grown, and adapted, and now is the time to look back on those parts of our lives for which we're the most thankful. This...

13 Top Strategies For B2B Marketers To Host & Promote Live Virtual Events

Great news! It’s easier than ever to host a virtual event. Not-so-great news! Every B2B brand you’ve ever heard of is ALSO hosting virtual events. And most of us are sick to death of staring at a screen 24/7. That doesn’t mean to not do virtual events. But it does mean we have to be more strategic about putting one together. You have to bring...

B2B Marketing News: Global Social Trends Study, What B2B Marketers Are Investing In, LinkedIn Product Pages, & New Google Search CTR Study

Here’s What B2B Content Marketers Will be Investing in Next Year 69 percent of B2B content marketers have said that videos will be their top area of content marketing investment in 2022, with 61 percent saying that events will lead their investment areas next year, while 57 said that owned-media assets will top their content marketing spending in 2022...

Sign Me Up: How B2B Marketers Will Create Top-Notch Newsletters In 2022

What do B2B marketers need to know about crafting a successful email newsletter strategy in 2022 and beyond? What’s changed with newsletter creation during the pandemic, and which fundamental qualities will endure the shifts of time as B2B marketing — and most importantly — the people who build and read newsletters, evolve? While 47 percent of...

How B2B Content Marketing Can Build Trust that Stands the Test of Time

Nothing sends up red flags faster than someone saying “Trust me.” It’s the same as “Honestly, I swear, it’s the truth!” You can’t build trust by demanding it — the more you talk about it, the less credible you sound. Building trust takes continued action over time. It’s always a work in progress and it’s incredibly fragile. Brands need to work...

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