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Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.

Latest articles

Google confirms a bug with Google Ads Editor image uploads

Google is working on a fix for the ad image upload feature in Google Ads Editor. Please visit Search Engine Land for the full article.

3 tactics to improve CTAs for increased relevance and conversions

CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to search engines. Please visit Search Engine Land for the full article.

When Google’s title change goes wrong

In Part 4 of our Messy SEO series, we look at how Google’s SERP title change gutted one of MarTech’s most important pages. Please visit Search Engine Land for the full article.

Google Search lets you see if a doctor or healthcare facility takes your insurance

Make sure to update your healthcare client’s Google Business Profile and website to ensure Google is showing accurate details. Please visit Search Engine Land for the full article.

Google adds PrestaShop to list of e-commerce integrations

Google now has shopping integrations for retailers on Shopify, WooCommerce, GoDaddy, Square, BigCommerce and PrestaShop. Please visit Search Engine Land for the full article.

Google December 2021 product reviews update is rolling out now

The update will take about three weeks to fully rollout, Google said. Please visit Search Engine Land for the full article.

3 SEO metrics to help secure executive-level buy-in

Campaign metrics alone may not accurately represent your team’s work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value. Please visit Search Engine Land for the full article.

Demographic audiences double the reach of narrow interest audiences, Facebook says

However, both strategies perform similarly when reach is comparable. Please visit Search Engine Land for the full article.

Google Performance Planner adds support for ineligible campaigns, secondary metrics, ‘Suggested changes,’ specific time ranges

These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations. Please visit Search Engine Land for the full article.

Google Merchant Center shows relative visibility, page overlap rate, higher position rate metrics

The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors. Please visit Search Engine Land for the full article.

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