Knowledge@Wharton is the online business analysis journal of the Wharton School of the University of Pennsylvania.
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Is Influencer Marketing Worth It?

Wharton professor discusses the difference between "mega" and "micro" influencers in ad campaigns.…Read More

Fri Apr 26, 2024 23:17
What Is the Role of Customers in the Gig Economy?

Wharton professor talks about why the relationship between customers and gig companies is an asymmetrical power relationship.…Read More

Fri Apr 26, 2024 23:17
What Does the Labor Side of Manufacturing Need Over the Next Decade?

Deloitte's vice chair of industrial products joins the show to discuss the company's new survey on the manufacturing sector.…Read More

Fri Apr 26, 2024 23:17
2024 NFL Draft

Wharton experts speak with Bill Connelly, ESPN football analyst.…Read More

Fri Apr 26, 2024 22:37
Co-hosts of the ‘Gen Z on Gen Z’ Podcast

In this episode, Wharton experts speak with AJ Pulvirenti and Lilia Souri, senior strategists at Movers+Shakers and co-hosts of the "Gen Z on Gen Z" podcast.…Read More

Fri Apr 26, 2024 20:57
Charlotte Tansill & Adam Kornblum on CeraVe’s Super Bowl Ad Campaign

In this episode, Wharton experts speak with Charlotte Tansill of Ogilvy and Adam Kornblum of L'Oréal.…Read More

Wed Apr 24, 2024 23:15

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