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Building Positive Company Culture While Intentionally Staying Small: Rob Simone on Marketing Smarts

When you create an agency in two days--as Rob Simone did with Summer Friday--you want it to be culturally sustainable. That means focusing on its people. Read the full article at MarketingProfs

How Email Newsletters Can Fix Marketers' Content and Trust Problems: Three Sets of Best-Practices

Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices. Read the full article at MarketingProfs

Five Types of Social Media Influencers [Infographic]

This infographic from MediaUpdate, which is based on content from Acodez, covers five key types of social media influencers based on follower counts. Read the full article at MarketingProfs

The Anatomy of a Great Business Website

People want business websites to be easy to navigate, fast loading, and secure, according to recent research from BestSEOCompanies. Read the full article at MarketingProfs

Maintaining Morale: Nine Tips to Keep Employees Happy and Engaged When Things Feel Out of Control

The ad tech and martech industries are accelerating at an even greater pace than usual. To keep your employees in the loop and prevent them from burning out, follow these nine tips. Read the full article at MarketingProfs

Great CX Calls for New Strategies and Stronger Collaboration

Great digital CX is the name of the game in B2B right now. So how do you achieve it? It requires a unique combination of the right data, martech, and enterprise collaboration. Read the full article at MarketingProfs

Budgeting for 2022: Marketers' Email Spend Plans

Most marketers say they plan to either maintain or increase their spend on email marketing in 2022, according to recent research from Litmus. Read the full article at MarketingProfs

What Neuroscience Tells Us About Social Media Marketing

Social media is a great way to market to your entire audience, right? It might seem that way, but social studies and neuroscience tell us that people don't want to be sold things in social situations. Here's what you need to know. Read the full article at MarketingProfs

Five Great Sales Follow-Up Email Subject Lines [Infographic]

This infographic from Dooly covers five sales follow-up subject lines that are hard to ignore. Read the full article at MarketingProfs

Three Ways to Adapt Your Sales Content for Virtual Selling Success

B2B sales have changed, and so must the sales content that marketers create. What worked for in-person selling may not work in the digital world. Here are three ways to approach the shift. Read the full article at MarketingProfs

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