Earned media isn’t as trusted as it once was, and online reviews have upended where people go for advice, which provides a great opportunity for PR pros as they're looking to evolve their efforts. The post Using Online Reviews to Evolve Your Earned Media Efforts appeared first on Spin Sucks.      Related StoriesThe Good, the Bad, and the...

Propel’s Q2 2023 Media Barometer is out and Zach Cutler shares a state of the media, highlighting the changes that PR pros should have on their radar. The post State of the Media in 2023 According to Propel Media Barometer appeared first on Spin Sucks.       

Discover how collaboration between sales, marketing, and communications can provide critical data for decision-making and lead to increased revenue growth, especially during a recession. Gini Dietrich is even bold enough to call it recession proof. The post How Comms Pros Can Survive a Recession By Working With Sales appeared first on Spin Sucks....

A lead magnet is a powerful evergreen asset that continuously generates leads for your agency. Kristen DeGroot shares an in-depth guide to help you get started. The post The Definitive Guide to Creating a Lead Magnet for Your Agency appeared first on Spin Sucks.      Related Stories5 Tips to Achieve True Sales and Marketing AlignmentA...

Generative AI is all the rage right now and, while it's fun to explore, many comms pros are fearful it will take over their jobs. Gini Dietrich has the good, the bad, and the ugly. The post The Good, the Bad, and the Ugly of Generative AI appeared first on Spin Sucks.      Related StoriesHow Comms Pros Can Survive a Recession By Working...

Even though sales and marketing departments have the same goal of closing more business, it's common to see the two teams unintentionally working against each other. Kelsey Raymond shares five tips to achieve sales and marketing alignment. The post 5 Tips to Achieve True Sales and Marketing Alignment appeared first on Spin Sucks.      Related...