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With Paramount’s Streaming Peaking, CEO Dismisses New Combined Sports Streamer

Paramount+ is starting to hit its peak. Touting positive streaming stats in a fourth-quarter earnings call on Wednesday, Paramount CEO Bob Bakish talked up the company's Paramount+ streamer while dismissing the upcoming combined sports platform from Warner Bros. Discovery, Disney and Fox. Amid rumors of a Paramount sale swirling, the company announced...

Thu Feb 29, 2024 02:18
Branding and Performance Are Becoming More Closely Aligned

When it comes to ecommerce, brand building and engagement are becoming increasingly complex as technology develops and platforms emerge. This means marketers are constantly trying to understand where they need to focus their attention while improving business performance at the same time. Executives from Kate Spade and skincare brand Starface World...

Wed Feb 28, 2024 22:46
What’s Next for DoorDash After Epic Super Bowl Sweepstakes

DoorDash received 8 million entries to its ambitious Super Bowl sweepstakes offering one person an item from every ad that ran during the Big Game. Now that a winner is flaunting their prizes, the brand's challenge is to keep the momentum going as it positions itself as more than a food delivery service. Speaking at...

Wed Feb 28, 2024 20:48
Owning Your Crown: The Importance of Celebrating Black Hair in Advertising

Picture this: I'm a business affairs executive working at one of the most well-known creative agencies in the world. I'm in the office, and I look up as one of my co-workers gives me a familiar "good morning" head nod. I notice he is wearing an untied durag draped around his shoulders. Just then, another...

Wed Feb 28, 2024 20:27
Wieden+Kennedy Lays Off 20% of Portland Staff

Wieden+Kennedy Portland underwent a significant round of layoffs this week, the agency confirmed to ADWEEK. Multiple sources told ADWEEK that the agency's Portland office cut a fifth of its staff in a restructuring designed to better align the needs of the business with client scopes. Sources also said W+K New York underwent a very small...

Wed Feb 28, 2024 20:06
Credit One Bank Names Deutsch LA Creative, Branding and Media Agency of Record

Despite being a sizable firm, Credit One Bank found itself struggling to amplify its brand awareness. It's doubling down on those efforts now, having named full-service agency Deutsch LA its agency of record across creative, media and brand work. The brand team expanded its focus beyond media, inviting integrated agency competitors to the pitch. Dallas-based...

Wed Feb 28, 2024 19:46

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