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A Journey Through Innovation and the Power of AI in Food Tech With the CMO of Notco

In a candid conversation with Fernando Machado, the CMO of NotCo, we delve into the remarkable journey that led him from the shop floor of a factory to the forefront of marketing innovation. Machado shares his unique career trajectory, insights into the power of AI in the food industry, and the importance of responsible marketing....

Fri Sep 22, 2023 23:32
NBC Sports Names Rick Cordella President

NBC Sports has a new MVP. Top line Today, NBCUniversal announced that Rick Cordella will take the role of president, NBC Sports. The veteran NBCU executive will report to Mark Lazarus, chairman, NBCUniversal Media Group. Here's What Buyers Really Thought About the 2023 Upfront Between the lines Cordella is set to lead all aspects of...

Fri Sep 22, 2023 21:33
Amazon Adds Ads to Prime Video

Amazon Prime Video--one of the last major streaming services without commercial breaks--will soon have TV advertising. Fans of flagship series like Marvelous Mrs. Maisel or The Boys will soon see "limited advertisements" in Prime Video programming, the company announced this morning. "We aim to have meaningfully fewer ads than linear TV and other streaming...

Fri Sep 22, 2023 20:33
London’s Design Museum Lets Visitors Try AR Runway Looks With Snapchat

Snapchat partnered with the Design Museum in London to bring augmented reality experiences to the museum's Rebel: 30 Years of London Fashion exhibition, sponsored by Alexander McQueen. As part of the exhibit, visitors can explore a recreation of a backstage area at a London fashion show and try nine augmented reality lenses through AR mirrors....

Fri Sep 22, 2023 20:33
Navy Federal Credit Union Uses AR to Combat Hunger in the Military Community

September is Hunger Action Month, and Navy Federal Credit Union with agency MRM launched No Plate Left Behind, an AR-driven campaign to raise donations for Feeding America to combat hunger in the military community. From now until Oct. 31, No Plate Left Behind will allow people to scan a QR code on printed materials and...

Fri Sep 22, 2023 19:33
Evolving a Legacy Brand With the CMO of Dreyer’s Ice Cream

H?agen-Dazs. Skinny Cow. Edy's. Drumstick. If you're a fan of ice cream, there is a good chance you have heard of at least one of these brands. Since 1928, Dreyer's Grand Ice Cream has been in the business of putting smiles on people's faces with ice cream, and according to Elizabell Rivera Marquez, CMO of...

Fri Sep 22, 2023 16:33

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