Breaking News in Advertising, Media and Technology
365 followers 49 articles/week
New Role for Jellyfish Founder Rob Pierre as The BrandTech Group M&A Deal Finalized

Digital media and marketing group Jellyfish has been wholly acquired by The Brandtech Group, driving their combined revenue to more than $1 billion. Jellyfish, which was co-founded in 2005 by chief executive Rob Pierre, currently operates across 38 offices and employs more than 2,000 people. It has worked with clients such as Google, Uber and...

Thu Jun 1, 2023 15:31
Using Attention Metrics, Publishers Aim to Prove Their Ads Work

Publishers have long looked for ways to prove the efficacy of their digital ad products to brand partners. In the last year, media companies including Cond? Nast and Insider have begun experimenting with attention-based ad metrics to more clearly quantify their value, ultimately looking to drive more ad revenue. Using attention-based metrics--devised...

Thu Jun 1, 2023 15:31
Alcohol Brands Are Ditching Glass for Paper to Cut Packaging-Related Emissions

While boxed wine may remind some drinkers of cheap juice and college parties, startup wine brand Juliet is highlighting a different attribute of the bag-in-box package: its carbon footprint. Juliet is also aiming to revamp the reputation of boxed wine and lure high-end, sustainably-minded drinkers to the category. It's part of a larger push within...

Thu Jun 1, 2023 15:31
Veuve Clicquot’s CMO Is ‘Obsessed’ With Bringing More Depth to the Bubbly Brand

Coco Chanel, founder of the eponymous fashion house whose designs have stood the test of time, is undoubtedly France's most famous mademoiselle. However, one other woman has had just as much cultural influence, yet far less recognition: Madame Clicquot. Born in 1777 and widowed at 27 years old with a three-year-old daughter in tow, Barbe-Nicole...

Thu Jun 1, 2023 14:31
Long Live Longform: The Story of Hilton’s 10-Minute TikTok

When the average human attention span is 8.25 seconds, and the average view time of a TikTok is 28 seconds, how do you get the internet to pay attention for a full 10 minutes? For Hilton, the answer was to break with convention and give the people what they want: unexpected, platform-native, funny content made...

Thu Jun 1, 2023 14:31
Amplifying Impact Through Strategic Social Media Engagement

The social media game has changed. How are brands curating and producing online content that resonates and leaves a lasting imprint? Kickstarting Adweek's Social Media Week, Manu Orssaud, vp and global head of marketing at Duolingo, and Lauren Thomas, senior communications manager at Intuit, tackled this question. They offered the audience an expert-guided...

Thu Jun 1, 2023 14:31

Build your own newsfeed

Ready to give it a go?
Start a 14-day trial, no credit card required.

Create account