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Instagram Growth and Organic Posting Benchmarks

Are you looking to do more with Instagram in the coming year? You’re not alone. According to our research, nearly two in three marketers plan to ramp up their Instagram strategy. Discover how the platform is growing and which industries are leading the charge, and take a deep dive into a study of 100 million […] The post Instagram Growth and Organic...

Communication That Converts: A 4-Step Framework for Persuasion

Is your content converting? Are you looking for a better way to move people to action? In this article, you’ll learn a four-part story framework that leverages persuasion psychology that inspires action. Why Persuasion Matters in Marketing You already understand how important it is to connect with your audience. Often, you’re able to form an […] The...

How to Use Facebook Insights to Analyze Your Activities

Do you want to improve your organic Facebook activities? Are you taking advantage of Facebook Insights across Business Suite, Creator Studio, and your Facebook page? In this article, you’ll discover how to analyze your results and use your findings to improve your organic Facebook strategy. #1: Facebook Business Suite Insights Although Facebook Business...

10 LinkedIn Marketing Features to Promote Your Business

Do you want to do more with LinkedIn? Are you taking full advantage of the wide range of no-cost marketing features built into the platform? In this article, you’ll discover new ways to tap into the power of LinkedIn so you can grow your business. #1: Host Long-Form Written Content On-Platform With Articles for LinkedIn […] The post 10 LinkedIn Marketing...

Social Media Marketing Trends for 2022: Predictions From the Pros

Want to take advantage of the latest social marketing changes? Looking for expert insight to help you get your marketing plans on the right track? In this article, 21 top marketing experts share their predictions to help you prepare your marketing plans for the coming year. #1: Reels Contribute to Overall Instagram Marketing Success Recently […] The...

TikTok Growth and How Marketers Are Responding

Thinking of using TikTok for marketing? Need some data to help persuade yourself or your boss that TikTok is worth pursuing? In this analysis, we’ll explore insightful data on TikTok and how both users and marketers are responding to this growing platform. TikTok’s Crazy Growth Stats TikTok reported that it now has 1 billion monthly […] The post TikTok...

How to Develop an Instagram Strategy That Works

Is your Instagram marketing underperforming? Want to reach more of the right people on Instagram? In this article, you’ll discover the critical elements of powerful Instagram growth and nurture strategies and when to use each type of strategy. Why Having an Instagram Strategy Is so Important Let’s start at the beginning and talk about why […] The post...

Facebook Ad Targeting Ideas for 2022 and Beyond

Noticing declining numbers for your Facebook ads? Have you explored your targeting options in this privacy-restricted environment? In this article, you’ll learn important considerations for Facebook ad targeting and discover steps you can take to improve your results. How 2021 Privacy Updates Impact Facebook Ads Targeting Keeping track of Facebook advertising...

13 LinkedIn Marketing Tips for More Visibility

Do you want your LinkedIn content to reach your target audience? Are you looking for more ways to market on LinkedIn? In this article, you’ll learn how to boost your reach on LinkedIn so you can connect with more prospects and customers. How to Increase Organic Reach for Your LinkedIn Company Page When you want […] The post 13 LinkedIn Marketing Tips...

Upgrade Your Facebook Marketing Strategy for 2022

Want better results on Facebook? Are you taking advantage of all that the platform has available? In this article, you’ll discover five ways to supercharge your Facebook strategy. #1: Include Short-Form Content Create Short-Form Video for Facebook Reels Borrowing another Instagram-first feature, Facebook launched Reels in late September 2021. These...

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