Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. We recently wrote about "MeMooners" — a new way to describe solo travelers, coined by Hilton's 2025 travel trend predictions — and the opportunities associated with that.  It was not the only curious term in that report. We've also...

It’s every salesperson's nightmare — you start a new job, and right off the bat, you're excited to close some business! You love your new company and buy into its mission. You work hard during training, and after 30 days, you understand quite a bit about your industry. You've read all your company and product literature. You've listened to other...

“Why do people become entrepreneurs?” I don‘t think there’s a single business owner who would answer “Eh, I'm not sure. I certainly don't know why I did,” if you asked them that question. There's always a reason behind an entrepreneurial venture — and aspiring business owners should know why their potential peers in the entrepreneurship community...

You’ve heard it before, but I’ll say it again: Sales teams and entrepreneurs need to know their target market. You can get there by asking yourself, “Who is the ideal fit for my offering? What are their interests and priorities?” Answering these questions can help you prioritize the deals you're most likely to win. But how can you really understand...

You know it. You may hate it. It’s a classic sales tactic. It’s often classified as a little annoying. That’s right, people. Let’s talk about cold calling. You might've heard a few horror stories about aggressive cold callers who disrupt people’s dinners or spam their phones. Maybe you’ve done this yourself (there’s no shame in the sales rep game,...

Cold calling. Doesn’t the mere mention of it send shivers down your spine? Even if that’s not the case for you specifically, I can assure you that it is for many sales professionals (even the ones that swear they’ve become immune to its fearsome effects). You see, cold calling – no matter which way you feel about it – is simply a part of the...