Grow and Convert
A B2B blog strategy clearly defines the who, what, why, and how of your blog: Why do you have a blog? Is the intention to drive high-quality leads or traffic? (Despite common misconceptions, driving tons of traffic doesn’t automatically guarantee that any of that traffic will turn into quality leads.) What type of strategy will...
When people talk about outsourcing content creation, we’ve noticed they typically fall into one of two buckets: Bucket #1: They want to use content as a marketing channel that drives increased traffic, leads, and sales (i.e. what our agency would traditionally refer to as content marketing). Bucket #2: They want to use content as...
Many of you may not know this, but we started Grow and Convert with a public challenge: Can we grow our site to 40,000 users/month in six months? (You can read that piece here.) There were two main reasons behind launching this challenge and setting this goal: We were unknown entities in the content marketing world. We thought...
Our following research takes a deep dive into the financial landscapes of the Fortune 500 global companies list, unraveling the intricacies of their profitability and disparities between U.S. and international counterparts. In the fiscal year ending March 31, 2023, the top 500 companies amassed a staggering $41 trillion in revenue, yielding...
In our experience, the content creation process used by most brands, agencies, and freelance writers is flawed, which is why many companies struggle to produce high quality content that they’re actually proud of and feel is a good representation of their brand. The flaws of the typical process, which we’ll discuss below, stem from issues related...
The holy grail for every content team is to have their company be known for the content that they produce. More specifically, brands want to be able to create a narrative that separates them from their competition. Some brands have been able to do this successfully, for example: Drift was able to separate itself from all of the other “chatbots”...
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