Do you say “hero,” “grinder,” “hoagie,” “sub,” or “sandwich”? What about “shopping cart,” “buggy,” or “trolley”? The precise terms you use probably depend on where you are in the world. However, they’re all related words that more or less mean the same thing. I ask these questions not to start heated arguments over the “right”...

Most people define bounce rate as the percentage of users who leave your site without taking action. But Google Analytics defines it differently, as the percentage of users who aren’t engaged. If you aren’t familiar with Google Analytics terminology, an engaged user is someone that does at least one of the following things: Stays...

Did you know incorporating SEO in a URL is one of the most basic elements of online optimization? It seems simple enough. Enter a few words into the URL slug, throw in a keyword or two, and you’re good. Right? If only it were that easy. In reality, there’s an entire science behind proper URL optimization. But after...

Ever wondered why your site’s content isn’t generating more traffic?   It could have something to do with whether you’ve gone all in on mobile SEO—the practice of optimizing your site to rank in search engine results pages (SERPs) as they appear on mobile devices like your smartphone or tablet. Statista estimates that by the end...

Do you realize you might have potential traffic your site is missing out on? It’s all about your links. In some cases, there may be other sites that are linking back to your pages, but the links are broken.  You took all the trouble to get noticed but none of the benefits. With that said, you don’t need to let this lie. Broken...

Are you doing everything you can to rank for a specific keyword and still not showing up at the top of the SERPs? Then maybe your dwell time has something to do with it. Here’s the thing: if people spend less time on your site and get what they want elsewhere, it’s time to figure out why and then fix it.  After developing hundreds...