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Landing Pages: Build Publish & Test Without I.T.

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6 Social Media Mistakes You’re Making and How to Fix ‘Em (2021-2022 Guide)

There’s no denyin’ social media is a powerful tool you can use to increase brand awareness and connect with your target audience, but the pandemic has taken this to a whole new level. Social media use during the pandemic has gone “way, way up”. In a recent survey, a whopping 72% of respondents said their social media consumption has increased...

How to Optimize Your Landing Pages with Behavioral Segmentation

It’s easy to fall into the trap of marketing to a single audience. But your customer base includes groups with different traits and experiences—and different needs. When you identify who and what they are, you’ll be able to better personalize your marketing strategy. This process is called segmentation, and you can use it to split your audience...

How to Build a Landing Page Wireframe

Imagine you get the opportunity to build your own house. (I know this can feel a little unrealistic for some folks, but this is a thought exercise—bear with me.) After working with a carpenter, you see the finished result. You ask for the blueprints to keep on hand. “Blueprints? What blueprints?” the carpenter replies. “I just winged it.”...

Copy or Design: What’s More Important to Your Landing Page Success?

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” Designing a landing page can be daunting. If it’s not your area of expertise, making your landing page look the part becomes time-consuming and frustrating—even expensive,...

Succeed as a One-Person Marketing Team with These 4 Expert Tips

“We just don’t have the time or the resources to do X, Y, and Z!”  Sounds familiar? Yep, this is a line commonly heard in many businesses, especially small businesses where the number of marketing team members can generally be counted on one hand—or even just one finger.  For small or one-person marketing teams, it’s never been...

How to Write Ad Copy That Gets More Clicks

After you research your pay-per-click ad campaign’s keywords, your job’s far from over. You can’t just slap some keywords on your ad and call it a day. Imagine you’re scrolling through your search results and social feed, and you come across an ad that says: Tropical vacationBest Island vacationTropical vacation packages You’re...

How to Write a Product Description That Wows Your Customers (With Examples)

If someone asked you to buy their product, your first response would be, “Well, what is it and what does it do?”—right? You gotta know more about what you’re buyin’ before you commit. As the Resident Evil 4 merchant would say, “What’re ya buyin’?” In the ecommerce world, product descriptions give you your answer. They explain all the essential...

5 Ways to Use Scarcity on Your Landing Page to Boost Your Sales

Remember when rap group Wu-Tang Clan sold that single copy of their album for a whopping $2 million? Now, imagine people flocking for your product like it’s the new Wu-Tang jam. Well, you don’t have to imagine it. You can turn it into reality by using scarcity, the same principle that spurred the excitement around the album: only so many items...

3 Simple Landing Page Tweaks to Help Boost Your Sales

You know the drill: You build a quick landing page and start promoting it.  The leads start rolling in, but there’s a problem: None of ’em are turning into paying customers. They’re just sitting there, waiting. Sounds familiar? You’re not alone. Too many businesses throw quick landing pages together, thinking only about the immediate...

Fearless Marketing: Meet the Small Team Selling Big Dreams

When done right, marketing can be about more than return on investment or brand metrics.  It can inspire audiences, tell meaningful stories, and share valuable information with the world. When we talk about “marketing that moves,” global brands like Nike or Dove easily come to mind. Y’know, the big-scale campaigns that go viral, make you...

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