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Ice Cube Won’t Let Brands Set Table for Caitlin Clark With Paper Plates

Heading into Monday's WNBA Draft, Ice Cube's offer to Caitlin Clark to play in his Big3 league still stands at $5 million for eight games. For Ice Cube and Big3 partner Jeff Kwatinetz--founder and CEO of production company/record label/management agency The Firm--the lucrative offer to join the Big3 next season isn't a marketing move. Much...

Sat Apr 13, 2024 19:59
The Journey of Caffeine: Founder and CEO Ben Keighran’s Vision for Broadcasting

The digital age has ushered a revolution in media consumption, with livestreaming becoming a pivotal battleground for audience attention. Amidst this shift, platforms that prioritize interactivity and community are emerging as leaders, reshaping entertainment, gaming and social communication. Ben Keighran's live sports broadcasting platform, Caffeine,...

Fri Apr 12, 2024 20:38
TechMagic Podcast: RIP Apple Car, Hello Apple Robots

In this week's episode, host Cathy Hackl returns from Summit at Sea where she shared a talk about spatial computing and wearables. The hosts discuss Apple discontinuing the Apple car. They discuss Apple and home-focused development like robots and security within the Apple ecosystem. Lee brings up the FCC to vote on restoring net neutrality...

Fri Apr 12, 2024 20:18
The Office Cast Become the Masters of Small Business for AT&T

When AT&T Business teed up a brand campaign targeting mom-and-pop shops with a reunion of The Office cast, The Masters provided the perfect grounds for an opening drive. Actor Rainn Wilson (The Office's Dwight Schrute) joined AT&T and its partners on an integrated Omnicom team led by BBDO, teasing the latest installment of AT&T Business's...

Fri Apr 12, 2024 17:42
CeraVe’s Super Bowl Follow-Up Is a Romcom Trailer With a Bizarre Twist

After its viral Super Bowl campaign featuring actor Michael Cera, skin care brand CeraVe is again blurring the lines between advertising and entertainment with a movie trailer for a romantic comedy. The trailer previews a fake film, The One Under the Sun, that has all the makings of a Netflix romcom sensation, with a woman...

Fri Apr 12, 2024 16:39
Canal+ Ad Gives an Inspirational Action Movie a Shocking Ending

Time can seem to stand still in action movies when the star gives a big speech during a disaster or while a countdown ticks towards calamity. French broadcaster Canal+ pokes fun at this trope with an ad where the classic inspirational monologue doesn't go as planned. The nearly four-minute film starts with a frantic call...

Fri Apr 12, 2024 16:39

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