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NBCUniversal Crosses Upfront Finish Line First With ‘Modest Growth’

NBCUniversal is once again the first major publisher to wrap upfront talks. Today, ADWEEK learned the company "drove modest growth across its portfolio," according to a source familiar with the matter. The growth was fueled by audiences, live programming and streaming. Additionally, the company had "record-breaking" upfront commitments in sports, Peacock...

Fri Jul 19, 2024 20:37
Bridging the Gap Between Creativity and Productivity With Zach Kitschke, CMO of Canva

Welcome to this special episode of the Marketing Vanguard podcast recorded at Cannes Lions. It's a pleasure to welcome Zach Kitschke, chief marketing officer at Canva and a firm believer in the power of visuals in today's digital marketing landscape. Join us as we discuss the growing importance of visuals in today's digital landscape. Kitschke...

Fri Jul 19, 2024 20:37
The Substack That Became the Antidote to Food & Bev Puff Pieces

According to Snaxshot founder Andrea Hernandez, the newsletter subscription platform Substack was like handmade sourdough bread in 2020; everyone was doing it. So when she shouted into the online void, she never expected it would shout back. But her tweets during the pandemic about the new kids in the pantry aisle, such as non-alcoholic beverages,...

Fri Jul 19, 2024 16:37
Netflix Ad Sales VP Peter Naylor Shockingly Exits Streamer

Peter Naylor, Netflix's vp of ad sales, is leaving the company. Ahead of Netflix's second-quarter earnings call today, the news broke that Naylor is exiting Netflix. A source familiar with the matter told ADWEEK the leadership change comes as the company aligns its team structure with business priorities. Moving forward, Netflix will be hiring a...

Fri Jul 19, 2024 00:41
Apple’s Underdogs Return in a Calamitous Overseas Business Trip

Apple's Underdogs, the scrappy but lovable team of coworkers turned entrepreneurs, are back in the fifth installment of a journey that now finds them on their first overseas business trip. In "The Underdogs: OOO (Out of Office)," created in-house, the crew is in Thailand, racing against the clock to launch a new product by the...

Thu Jul 18, 2024 20:45
Google and NBCU Surprisingly Partner to Power the Olympics With AI

The search for an official Olympics Search partner is over. What's happening: Today, Google, Team USA and NBCUniversal announced they're teaming up for NBCU's coverage of the 2024 Olympics. With the news, Google becomes the Official Search AI Partner of Team USA, marking the first time that the search giant has partnered with the United...

Thu Jul 18, 2024 19:46

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