As Sephora, Walmart, Target and Amazon vie for beauty shoppers, Ulta Beauty is losing its edge with prestige beauty shoppers whose ability and willingness to splurge on skincare, makeup and haircare generally withstand economic cycles, but beauty industry experts believe it can regain that edge if it makes the right ... The post Can Ulta Beauty...

ESW Beauty is improving accessibility on two fronts: location and price. In advance of the holiday shopping season, which sees its sheet masks being snapped up for stocking stuffers, the brand is expanding in mass retail by landing at 4,500 Walgreens stores following a February entrance into 1,200 stores ... The post Bootstrapped Brand ESW Beauty...

For the first time in Basma Beauty’s three years on the market, consumers will be able to buy its products in person. Starting today, the cosmetics brand is entering 300-plus Sephora stores nationwide in the “Next Big Thing” section with twelve top-performing shades of The Foundation Stick and three shades of The Cream ... The post Basma Beauty...

Across the world, people are spending hours and hours a day in front of screens, but how brands can reach them on those screens is trickier than ever in a multipolar media environment. Should they commit to churning out TikTok content? Should they pay big influencers? Should they throw events to instigate ... The post In A Complex Media Environment,...

In 1997, Tammy Demos and her then husband Ben Johnson founded among the earliest med-spa chains in the United States, which broadened the reach of aesthetics services by offering them outside of dermatologists’ and plastic surgeons’ offices. Two years later, they released CosMedix, a breakthrough clean skincare entrant in ... The post CosMedix...

As brands face elevated digital customer acquisition costs and challenges staying on retail shelves, they’re looking to the professional beauty channel to diversify distribution, establish credibility and get on the radar of a new audience. Plus, it’s a bustling segment. According to Allied Market Research ... The post Untapped Potential: Exploring...