When It's Always Sunny in Philadelphia stars Glenn Howerton, Charlie Day and Rob McElhenney launched whiskey brand Four Walls, it was supposed to be a beer. "We felt we were uniquely positioned to actually authentically bring a celebrity brand of something to the market," Howerton said at Adweek X in Los Angeles this week. "We'd...

Do you ever feel like you've seen the same ad a hundred times? We have all experienced it--seeing an ad and immediately putting down our phone, changing the channel or closing the pop-up as quickly as possible on our browser. After investing time and money to create ads, ad fatigue--or when your audience becomes apathetic...

The video game publisher and media company Enthusiast Gaming laid off around 20 employees across Friday and Monday--nearly 10% of its 200-person workforce, according to two people familiar with the situation. The cuts primarily affected sales and sales support staff, and they follow a previous round of reductions held by the publicly traded Canadian...

Throughout 2023, Niantic's 8th Wall AR platform expanded to offer developers new tools for creating web-based augmented reality experiences. To highlight these tools and celebrate the holiday season, 8th Wall created a variety of holiday AR experiences for both developers and the public to try. To start, the Ask Santa Anything experience combines the...

On this week's episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss rock band KISS's retirement and their plan to leave the music to their avatars. They also discuss digital currencies inside games and how 86% of boys and 59% of girls ask for digital currencies for Christmas. They segue into the...

Pop culture moments can sell a can or bottle of Coca-Cola as effectively as the product inside. Since February 2022, the Coca-Cola Creations platform has used a blend of musicians, designers and technology to drop a series of limited-edition flavors around the world. Coca-Cola pulled in artists including Ava Max, Rosalia and Marshmello to set...