Breaking News in Advertising, Media and Technology
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Kraft Mac & Cheese Takes Comfort to Epic Proportions in Feel-Good Ads for New Frozen Range

After a spike during the height of the Covid-19 pandemic, frozen food sales have remained elevated. Shorter cooking times, ease of use and longer shelf life are all potential reasons for this surge in popularity, but it doesn't hurt that these days consumers can get many of their favorite comfort foods in the frozen aisle....

Tue May 30, 2023 16:18
LinkedIn Transforms a Laundromat Into a Dance Floor in Magical Ad About Career Potential

The old adage "dress for the job you want, not the job you have" is meant to encourage confidence and ambition through wardrobe choices. A two-minute film kicking of Droga5's "Find Your In" global campaign for LinkedIn offers a playful twist on this idea as clothes come to life in a laundromat to show off...

Tue May 30, 2023 15:18
This Energy Company Uses Beauty Marketing Tropes in Ad Starring Cara Delevingne 

By many markers, this appears to be a typical beauty ad. Model Cara Delevingne, dressed in a silver gown, invites viewers to "try something new" as she holds up a clear bottle in a cloud of mist. In fact, this is a commercial from European energy company Vattenfall, which uses the aspirational qualities of beauty...

Tue May 30, 2023 15:18
How Trina Roffino Learned To Love Her Job Again

[Sensitive content: This article mentions suicide. If you're struggling with mental illness or having suicidal thoughts, please call the National Suicide Prevention Lifeline: 1-800-273-8255.] As one of the first working moms at her agency, Trina Roffino was often asked by other employees how she practiced work-life balance. Since earlier on in her 23...

Tue May 30, 2023 14:18
Unilever’s Top Marketer Conny Braams Exits After 33 Years in the Business

Unilever's most senior marketer Conny Braams has announced plans to step down after more than 33 years with the business. Braams was appointed to the newly-created position of chief marketing and digital officer (CMDO) in 2019 following the departure of veteran brand boss Keith Weed. By 2022, she had taken a slightly different role as...

Tue May 30, 2023 12:18
‘Metaverse Is Not Dead’: Investment Turns to Interoperability and Success Metrics

You'd be right for thinking that the metaverse--once the buzziest term in the industry--is dead, given the number of headlines since, at least, last September claiming such. Mashable reported that Meta's Horizon Worlds was short of meeting its monthly active user goal of 500,000 by 300,000 monthly active users. Internal documents at Meta showed only...

Tue May 30, 2023 12:18

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