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Adweek Podcast: Are TV Upfronts Still Worth It?

Every year, the major television networks and streaming services come together for the TV Upfront season, presenting to advertisers with the hopes of securing their ad budgets for the upcoming season's schedule. There are CEOs, A-listers, and the hope that their offerings are worthy of brands' time and media investment. But it's become more than...

Fri May 24, 2024 00:11
How H&R Block Is Embracing the Digital Age With Jill Cress

In this episode of The Speed of Culture podcast, host Matt Britton welcomes Jill Cress, chief marketing and experience officer at H&R Block, to discuss the tax preparer's strategic pivot toward digital and mobile experiences, the impact of AI on consumer financial interactions, and insights into career longevity in the rapidly evolving tech landscape....

Thu May 23, 2024 22:17
Netflix Will Wean Itself Off Microsoft’s Adtech By 2025

Netflix will stop using Microsoft's adtech to power its digital ad serving, a source familiar with the matter told ADWEEK. Instead, the streaming powerhouse will build its own adtech server which it aims to roll out globally by 2025. Brands who want to buy ads from Netflix directly will have to use Netflix's tech, the...

Thu May 23, 2024 21:37
Nike Anthem Celebrates the Resilience and Ambitions of Refugee Olympians

The question, "Where are you really from?" is often fraught, especially for the more than 100 million displaced people around the world. A film from Nike about its support of the International Olympic Committee Refugee Olympic Team at the Paris 2024 Summer Olympic Games argues that athletic feats are a more significant defining factor than...

Thu May 23, 2024 16:17
Snapchat Bolsters Lower Funnel Tools for Performance Marketers

Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for brands. Over the past six to nine months, the company has upgraded its lower funnel ad products and is venturing into political advertising, Snapchat revealed this week. As part of its changes, Snapchat has redesigned...

Thu May 23, 2024 15:56
Apple’s Creativity Lauded With D&AD Black Pencil Win Despite Recent Ad Backlash

Apple, which recently came under fire for an ad that many interpreted as a visual metaphor for destroying creativity, won a D&AD Black Pencil for its mixed reality headset operating system--one of the highest accolades in the creative industries. The tech giant took home the prestigious prize at the D&AD Awards in London Wednesday for...

Thu May 23, 2024 15:13

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