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How Vibrations Can Help You Practice Mindfulness

Over these last few turbulent years, mental health and practicing mindfulness have become more important than ever. In response, there's been a boom in apps, devices, tools and services for people to alleviate stress, deal with anxiety and other mental health concerns. Core by Hyperice is one device that, through various functions, helps people practice...

Tue May 30, 2023 20:19
Lego Campaign Shows What Happens When Girls Are Free to Play Anything

Global toymaker Lego has begun a campaign that champion the way girls play and to help them overcome societal expectations by linking up with women soccer stars Megan Rapinoe, Yuki Nagasato, Sam Kerr and Asisat Oshoala. According to research conducted in 2022 by the Geena Davis Institute, which heard from 6,844 parents and children aged...

Tue May 30, 2023 20:19
Kraft Mac & Cheese Takes Comfort to Epic Proportions in Feel-Good Ads for New Frozen Range

After a spike during the height of the Covid-19 pandemic, frozen food sales have remained elevated. Shorter cooking times, ease of use and longer shelf life are all potential reasons for this surge in popularity, but it doesn't hurt that these days consumers can get many of their favorite comfort foods in the frozen aisle....

Tue May 30, 2023 16:18
LinkedIn Transforms a Laundromat Into a Dance Floor in Magical Ad About Career Potential

The old adage "dress for the job you want, not the job you have" is meant to encourage confidence and ambition through wardrobe choices. A two-minute film kicking of Droga5's "Find Your In" global campaign for LinkedIn offers a playful twist on this idea as clothes come to life in a laundromat to show off...

Tue May 30, 2023 15:18
This Energy Company Uses Beauty Marketing Tropes in Ad Starring Cara Delevingne 

By many markers, this appears to be a typical beauty ad. Model Cara Delevingne, dressed in a silver gown, invites viewers to "try something new" as she holds up a clear bottle in a cloud of mist. In fact, this is a commercial from European energy company Vattenfall, which uses the aspirational qualities of beauty...

Tue May 30, 2023 15:18
How Trina Roffino Learned To Love Her Job Again

[Sensitive content: This article mentions suicide. If you're struggling with mental illness or having suicidal thoughts, please call the National Suicide Prevention Lifeline: 1-800-273-8255.] As one of the first working moms at her agency, Trina Roffino was often asked by other employees how she practiced work-life balance. Since earlier on in her 23...

Tue May 30, 2023 14:18

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