It’s here, the biggest sales quarter of the year. The very moment deal-seekers everywhere shoot their shot, turn prospects into buyers, and score buzzer-beating slam dunks that accelerate the business to record-breaking sales. Q4 sales are often the most lucrative of the year, but successful sales don’t come simply because of the season. Sales professionals...

Understanding how to hire a salesperson for a startup is critical — it’s one of the first and most significant investments you’ll make. When I first dipped my toes into the startup scene, I was tasked with assembling a sales team from scratch. With no playbook in hand, I quickly learned that the usual hiring protocols don’t always apply in the fast-paced...

Online dating is a $9.6B market that lures in millions of singles worldwide. The US leads the pack: Three in 10 Americans have dabbled in dating apps, and 10% even found a serious partner there. But it’s not all roses: 😥 ~80% of users say they have online dating burnout 🚫 ~90% have felt the need to take a break from online dating 👀 Dating apps...

As we enter the age of AI, one thing is for sure - the relationship between sales pros and their prospects will never be the same. When I surveyed 1,477 global sales professionals to determine the top trends and challenges that teams were facing, one key finding became apparent. We've entered, what I call, "The Age of the AI-powered buyer." In...

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Some deals hit walls — that‘s just an unfortunate fact of sales life. As wonderful as it would be to have every sales engagement run smoothly end-to-end and amount to an amicable, productive resolution, that’s just not how things...

If you’re a business owner like me, you’re probably familiar with the terms demand forecasting and sales forecasting. Ultimately, these are strategies you can use to predict demand and revenue, ensuring you have enough resources on hand and enough money coming in. But as with all things, it’s not always that simple. Not to mention, figuring out the...