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Videos showing the fashion manufacturing process are going viral. It speaks to the younger generation’s growing fascination with how and where things are made.

Executive Americas editor Hilary Milnes speaks to Reformation CEO Hali Borenstein about the brand’s innovative take on in-store retail and why it’s a worthwhile experience.

Tapping into art and culture is a smart way for fashion brands to reach new, high-spending consumers when aspirational luxury shoppers are pulling back.

The jewellery brand tested the market with a fashion collection released during Cannes last year. Now it’s back with more styles, including an offer for men.

Consumers are growing tired of celebrity cash grabs and turning to brands launched by their favourite makeup artists. For new entrants, the question of distribution is key.