Here for the Fierce
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How Hyperfocus Helped Captain Blankenship Enter Erewhon

In a market inundated with clean competitors, precision has been 15-year-old Captain Blankenship’s overriding strategy in the last few years. After a rebrand in 2022, the self-funded brand went from as many as 35 stockkeeping units across haircare, body care, fragrance and skincare to seven higher priced SKUs packaged in blue and green ... The...

Fri Oct 4, 2024 02:25
In An Election Year, Brands Are Pushing For Paid Parental Leave. Will They Make A Difference?

Federal law in the United States currently requires companies with 50 or more employees provide 12 weeks of unpaid leave to care for a new child or medical condition, causing many parents to be torn between their families and jobs and making the country among the worst in the world ... The post In An Election Year, Brands Are Pushing For Paid Parental...

Thu Oct 3, 2024 22:53
Dosso Beauty Wants To Better The Braiding Hair Experience With A New Brick-And-Mortar Location

After starting Dosso Beauty with false eyelashes in 2018 and launching hypoallergenic braiding hair two years later, founder Kadidja Dosso has expanded it offline to a 1,700-square-foot salon and retail location in the Manayunk neighborhood of Philadelphia. Admitting that a brick-and-mortar store was never a goal for Dosso Beauty, ... The post...

Thu Oct 3, 2024 07:39
Sofie Pavitt Face Receives Seed Funding From True Beauty Ventures

Sofie Pavitt, the aesthetician-turned-brand founder who Nylon calls “the cool girl’s acne whisperer,” has a cool new investor. True Beauty Ventures, the beauty and wellness venture capital firm, has committed an undisclosed amount of seed funding to Pavitt’s skincare brand Sofie Pavitt Face, a member of ... The post Sofie Pavitt Face Receives...

Thu Oct 3, 2024 07:09
Nostalgia-Soaked Sun Care Brand Standard Procedure Could Be Australia’s Hottest Beauty Export

After growing up with her parents operating Australian sun care manufacturer Concept Labs, Zepha Jackson was interested in getting far away from the sun care industry—and she did, literally and figuratively. Jackson flew from her Queensland nest to pursue a fashion career and held roles in sales, marketing and manufacturing ... The post Nostalgia-Soaked...

Wed Oct 2, 2024 07:10
Off-Price Retail Treasure Hunts Fuel TikTok Beauty Content And Sales

When Brianna Roman, a content creator and busy mom who admittedly shops too much, took a quick trip to T.J. Maxx in August, she uncovered products from several of beauty’s leading brands—Milk Makeup, Glossier, Anastasia Beverly Hills and Laneige among them—at a fraction of the price they charge at Sephora. Naturally, Roman ... The post Off-Price...

Wed Oct 2, 2024 07:10

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