Would you pay Justin Bieber to create a video about your company’s SaaS offering? How about contracting Kim Kardashian to produce an Instagram Reel summarizing the highlights of your latest whitepaper? Strategically, it simply makes no sense for enterprise brands to engage with these consumer-friendly faces.  While B2C (business to consumer) marketing...

Building a data-informed search engine optimization strategy is critical for every brand. But before you can start improving your site’s SEO, you’ll have to learn how to monitor your website’s SEO rankings in the first place. Earning rankings for strategically important keywords is a clear sign that your approach is working, but the difference between...

What’s the second most-used search engine in the world? Nope, not Bing. Or DuckDuckGo. Certainly not Yahoo, AltaVista or AskJeeves.  The second most-used search engine in the world is YouTube. Over 2.5 billion users visit the site per month, and people watch over a billion hours of video on the platform every day. It’s no surprise that brands are...

Here at TopRank Marketing we do more than just plan and execute B2B influencer marketing programs. We also conduct research on the state of B2B influencer marketing at companies across multiple industries.  The statistics and trends surfaced by this report and the iterations that preceded it are incredibly valuable for any B2B marketer looking to start...

Using AI for content is a little like using a crowbar for a hammer. Yes, it can get the job done, but it’s going to be a messy process with uneven results. AI is a great tool for researching content, even generating outlines and rough drafts, but it should be used sparingly on the content drafting side of things. Where AI really shines in marketing...

Podcasts are very easy to create and launch. Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed.  And the ease of putting out a podcast can hide how difficult it can be to make a good podcast,...