Inspiring stories about innovation and business, seen through the lens of design.
3k followers 45 artykułów/tydzień
There are too many ‘Dicks’ in the boardroom

Out of the more than 4,200 publicly traded companies in the U.S., few have a corporate board that could be considered diverse. E.l.f.’s board is two-thirds women and one-third diverse—only one of four companies in the U.S. that can make that claim—and it has just launched a clever new campaign to convince more companies to join its ranks. ...

Wed May 15, 2024 00:59
P&G shifts focus to brands for Paris Olympics ads

What is missing from the Paris 2024 Olympics? A tear-jerking corporate advertising campaign from Procter & Gamble saluting the mothers of athletes. The consumer products maker, one of the world’s biggest ad spenders and a sponsor of the Olympics, is instead focusing its marketing at the Games on its individual brands including Pampers diapers,...

Wed May 15, 2024 00:59
Bumble apologizes for its anti-celibacy ad fiasco

The internet is ablaze over what users have coined “The Great Bumble Fumble” after the dating app ran a series of eyebrow-raising ads poking fun at celibacy. Now, Bumble is promising to remove the ads and make amends for its tone-deaf marketing push. Last week, Bumble shared a now-deleted Instagram post promoting the controversial campaign. It...

Tue May 14, 2024 21:57
This affordable housing project wasn’t going to happen—and then an unlikely partnership formed

In the economically disadvantaged Lincoln Park neighborhood of New Rochelle, NY, two long-sought community projects have, after decades, finally come to fruition. All they needed was to combine forces and colocate. The Boys & Girls Club of New Rochelle has been a center of this majority Black and Latinx community for nearly a century, but...

Tue May 14, 2024 14:29
Philip Johnson’s iconic Brick House is open again after 15 years

Two 56-foot-long homes face each other on a slope. One features an exterior made of glass with no interior walls, letting visitors peer all the way through it. The other is clad entirely in brick, save for three portholes in the back, making its interior a total mystery. Both homes, called the Glass House and the Brick House, respectively, were built...

Tue May 14, 2024 13:00
KFC used AI for a new ad, and it didn’t go as planned

Artificial intelligence is notorious for generating six-fingered hands. In most circumstances, that extra digit is a creepy problem to solve. But for KFC it was a golden marketing opportunity—or so the brand thought. “The more fingers you have . . . the more fingers you can lick,” the fried chicken chain wrote in a deranged recent social media post....

Tue May 14, 2024 13:00

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