HubSpot's blog of expert inbound sales content for today's sales organization.
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How to Earn Customer Love as Dating Apps Fall Behind

Online dating is a $9.6B market that lures in millions of singles worldwide. The US leads the pack: Three in 10 Americans have dabbled in dating apps, and 10% even found a serious partner there. But it’s not all roses: 😥 ~80% of users say they have online dating burnout 🚫 ~90% have felt the need to take a break from online dating 👀 Dating apps...

Wed Dec 6, 2023 01:27
The Age of the AI-Powered Buyer: 4 Big Shifts Sales Teams Must Know About [Data]

As we enter the age of AI, one thing is for sure - the relationship between sales pros and their prospects will never be the same. When I surveyed 1,477 global sales professionals to determine the top trends and challenges that teams were facing, one key finding became apparent. We've entered, what I call, "The Age of the AI-powered buyer." In...

Tue Dec 5, 2023 15:27
4 Tips for Closing a Deal That Has Hit a Wall, According to a HubSpot Sales Director

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Some deals hit walls — that‘s just an unfortunate fact of sales life. As wonderful as it would be to have every sales engagement run smoothly end-to-end and amount to an amicable, productive resolution, that’s just not how things...

Mon Dec 4, 2023 15:15
Demand Forecasting vs. Sales Forecasting — The Complete Guide

If you’re a business owner like me, you’re probably familiar with the terms demand forecasting and sales forecasting. Ultimately, these are strategies you can use to predict demand and revenue, ensuring you have enough resources on hand and enough money coming in. But as with all things, it’s not always that simple. Not to mention, figuring out the...

Mon Dec 4, 2023 14:13
How Close Rates are Shifting in 2023 [New Data]

Close rates are one of the most vital metrics for keeping tabs on both individual reps' efficiency and the overall health of a sales organization. That’s why we conducted a survey of over 1,000 sales professionals to find out how close rates are shifting. Our study showed how the metric trended in the broader field from 2021 to 2022. Here, we'll...

Fri Dec 1, 2023 15:25
6 Ways to Add Value to Your Prospects' Lives & Win Their Business

“Adding value.” I hear and read this phrase nearly every day. It’s in most motivational speeches. It’s all over LinkedIn, and it’s used in almost every book about sales, sales leadership, or sales management. Though “adding value” is not a new concept, I saw a LinkedIn post that made me reexamine what I did as a sales rep to add value to prospects,...

Wed Nov 29, 2023 15:05

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