By now you’re familiar with GhatGPT and all of the other AI tools out there that help you produce content. None of them are perfect and will be for a while, which is why you still need humans to modify the content to make them more unique. But even if you modify the content there is one big issue… AI writers don’t really...

If you’re unsure about how to scale your business, you’ll be happy to know it’s easier than you think. That’s a good thing to hear, because knowing how to scale your business online will prepare you for the continued growth of e-commerce (especially on a global scale). Did you know the value of e-commerce retail sales is expected...

Today we watched the exciting announcements from Google at Google Marketing Live, a momentous event highlighting all the major exciting possibilities of AI and Google products.  As marketers, we celebrate the continuous AI updates and shift in technology that we’ve been preparing for — and as a global agency, we will ensure that we’re...

Google’s algorithm involves over 200 ranking factors, but you probably already knew that. What you might not know is how to optimize your image alt tags. So, why is image optimization so important, and what does it have to do with Google’s algorithm? Well, my team and I did some digging and found that appropriate image...

It’s been a few weeks since Google announced that they are releasing a new version of their search that is powered by AI. And now Google has had their Marketing Live event. I didn’t want to talk about how Google’s new changes impact marketers until we could see the whole picture. If you missed the events, Google is now releasing...

Freelancing is about more than just monetizing your hobbies or passion projects. It also requires discipline, hard work, and the ability to manage clients and projects independently. Balancing passion and productivity is hard. But rest assured. You’re not alone. More than 1 billion freelancers make up the global workforce,...