Shoop is the brainchild of Noam Oppenheimer, an Israeli architect with a burning passion to bring hot soup to the people of central London. Alongside chef Brem Gil, their mission is to serve up delicious soups (and sandwiches and salads) freshly made every day from seasonal ingredients. With a site secured in Fitzrovia, the biggest challenge was...

A new book by Steven Skaggs dropped through the letterbox, titled The Hidden Factor: Mark and Gesture in Visual Design (2023). It’s by no means logo-focused, but that’s good, because logos are, after all, pieced together using the same marks that make up all our visual surroundings, and it’s useful to step back once in a while and recognise that....

Logo Rhythm: Band Logos that Rocked the World (on Kickstarter) features more than 90 design stories behind iconic band logos from the 1960s to present day. “Many of the band logo design trailblazers are no longer with us. Some of their stories have been lost in the mists of time. Logo Rhythm does its damnedest to put this right. To give credit...

How did the Wonka logo project come about, and what were you responsible for? I was approached for the work mid-2022 by an old design director of mine, Stephen Goalby. He had since moved on and was heading up the animation department at Framestore. I’d demonstrated a lot of calligraphy and crafted type skills at the agency where we worked together...

An interesting image popped up in my LinkedIn feed about the Tony’s Chocolonely logo, posted by Tony’s creative director Arjen Klinkenberg. Here it is. In the comments beneath the post Arjen was asked how the logo would be used on smaller media, such as a pen. He replied, “I would start with asking why would we want to brand a pen, as an...

Dan Clarke of Arkotype curates Game+Logo, a wistful Twitter profile featuring logos, wordmarks, and monograms from the video game industry. I’ve cherrypicked some favourites. Two-player Bubble Bobble on the arcade machine in Bangor Cineplex. Wrestlefest edged it, though. Searching for details...