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The Latest CMA Report Brings New Privacy Concerns to Google’s Cookie Deprecation Plans

When Google said this week it will delay the deprecation of third-party cookies in Chrome for the third time, it cited the need to give the U.K.-based Competition and Markets Authority sufficient time to review the cookie-replacement tools it's developing. These tools are called the Privacy Sandbox and the CMA, a regulatory body that must...

Sat Apr 27, 2024 00:42
Brands Chase Football Marketing Momentum at NFL Draft

Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the audience that tuned in on Thursday to see Caleb Williams go to the Chicago Bears with the No. 1 pick. In 2023, the National Football League welcomed 11.29 million viewers to its...

Fri Apr 26, 2024 23:50
These 5 Tech Giants Are Most Likely to Buy TikTok, According to M&A Experts

After President Joe Biden signed a bill that could ban TikTok in the U.S., its Chinese owner ByteDance is considering selling the popular platform. But a TikTok suitor would need more than both regulatory approval and the stomach to operate a social media company. It would also need the technical chops to rebuild its powerful...

Fri Apr 26, 2024 23:19
Telemundo Takes Upfront to the Next Level With SNL’s Marcello Hernández

Live from New York, it's Telemundo's upfront. In addition to Telemundo presenting at NBCUniversal's upfront event on Monday, May 13, ADWEEK can exclusively reveal that Telemundo will host its event again later that evening at cultural center The Shed in Hudson Yards. To kick off the festivities, Telemundo will feature Saturday Night Live's Marcello...

Fri Apr 26, 2024 18:44
Fanta’s Famous Jingle Is Back With New ‘Wanta Fanta’ Remix

The world has changed a lot since the early aughts, but Ogilvy and Mather's "Wanta Fanta" earworm is still going strong. The fun-loving spirit of the original campaign, first introduced to us by the dance group the Fantanas in 2002, has now been remixed and reimagined for Gen Z. Embracing enjoyment and pleasure over necessity...

Fri Apr 26, 2024 16:44
Zillow Offers Some Reassurances About Moving After Emotional Bluey Episode

The double-length episode of Emmy Award-winning Disney+ family show Bluey, "The Sign," brought in more than 10.4 million views and made plenty of them cry as the characters stressed about the decision to sell their house. While the Heelers eventually decided to stay put, real estate marketplace Zillow and Ryan Reynolds' agency, Maximum Effort, used...

Fri Apr 26, 2024 16:12

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