Breaking News in Advertising, Media and Technology
4 followers [0] 57 篇文章/周
From Viral Videos to Your Dinner Table: QCP’s Culinary Journey Comes Alive in New Cookbook

Food is often described as a universal language that brings people together. In recent years, various content creators such as QCP have taken over social media with their food creations. Known for preparing different Italian dishes, Gianluca Conte--also known as QCP--has compiled some of his favorites in his new cookbook called Italian/American. If...

Fri May 3, 2024 22:04
Tango Returns to Humorous Roots With an Awkward Prison Dance Scene

Britvic's soft-drink brand Tango produced some of the most celebrated and comical British ads of the 1990s. To reach a new generation, the brand and its agency VCCP London are returning to that humorous heritage with a "dangerously potent" platform. "Warden" shows an inmate being busted for having a can of Orange Tango--"the most powerful...

Fri May 3, 2024 20:02
Kentucky Derby Horse or Ad Agency: Volume VII

Is Fierceness a creative agency in Sparta, New Jersey or a horse running in this year's Kentucky Derby? It's this year's favorite in the world's most famous horse race. What about High Wide & Handsome, Carte Blanche and Good Apple? If you said horses for any of those, you'd be wrong--they're all ad agencies. Seven...

Fri May 3, 2024 18:00
The Kentucky Derby Rode Style and Social Media to Gen Z Success

For an event that is 150 years old, the Kentucky Derby has made a lot of young fans in recent years. Beyond the Derby's layers of tradition that include bourbon-soaked mint juleps, big hats, bugling and blankets of roses, there is a growing audience that is seeing and interacting with sports marketing far differently than...

Fri May 3, 2024 18:00
Meta Brings AI to Reels, Matches Creators With Brands at NewFronts

Meta believes short-form videos are the future. At its NewFronts presentation Thursday, the tech giant revealed a slew of artificial-intelligence-powered tools for ad buyers, helping brands connect with creators to reach wider audiences. Powered by machine learning, Meta now recommends creators to brands on its searchable Instagram Creator Marketplace....

Fri May 3, 2024 03:49
Airbnb’s Most Exclusive Listings Are Now Available for More Than One Night

Airbnb is hanging with the stars and wants to bring newbies along for the plane ride. The online marketplace for house and vacation rentals has launched Icons, a new category of experiences influenced (and some even hosted) by big names in music, film, television, art, sports and more. Airbnb guests will get the chance to...

Fri May 3, 2024 00:48

打造你的专属新闻订阅源

准备好了吗?
开始 14 天试用,无需信用卡。

创建账号