Responsive search ads (RSAs) are the bread and butter of Google Ads search campaigns. Launched in 2018 and originally a beta ad format, RSAs became the default ad format for search campaigns on June 30, 2022, when Google sunsetted Expanded Text Ads (ETAs). The magic behind RSAs is that by providing multiple headlines and descriptions, Google...

Clean rooms are becoming essential for today’s marketers, offering access to critical advertising data and powerful customer insights. But not all clean rooms are created equal. Join the upcoming LiveRamp webinar Sweet Success: Hershey’s Recipe to Improve Advertising Effectiveness to hear how Hershey’s drives growth with data clean rooms...

Google is rolling out restrictions for suspended Google Ads accounts, limiting the actions advertisers can take while their accounts are suspended. Restrictions will be implemented in June 2024. Why we care. The restrictions could frustrate some advertisers wanting full access during suspension periods. What’s new? The functionality...

New creative controls for video ads that allow advertisers to dictate where their videos appear across Google’s different ad formats are being introduced for Demand Gen campaigns. They have been released in beta. Why we care. Assigning video assets to specific formats (e.g. in-stream, in-feed or Shorts) gives marketers more control over the...

Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase. Feeling déjà vu? I sure was after reading LocalIQ’s annual search advertising benchmarks report, which was released today. It’s basically more of the same story...

It seems like the search algorithm changes have been hitting harder than a Taylor Swift breakup song. There’s been much talk about core updates, helpful content, reputation abuse, etc. OpenAI is building a search engine, and Google’s Search Generative Experience is likely expanding soon. It’s getting hard to keep up, and many SEOs...