Google introduced new restrictions on deep fake sexual content for Shopping ads. Google also updated its general content policy prohibiting promoting synthetic content that has been altered or generated to be sexually explicit or contain nudity Why we care. Google will issue a warning to advertisers if they violate this policy. Continued violations...

The Inspect feature on Chrome (also called “inspect element”) lets you check under the hood of any page or website. You can use it to diagnose problems, test changes on your site and even spy on your competitors. Right-click on any page and scroll down to Inspect to see the code with which the site is built.  You’ll see the page on the...

When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity.  We can look at YouTube ad revenue to measure the platform’s dominance. In 2023, YouTube’s global advertising revenues rose to $31.51 billion, up...

Statcounter has updated its search engine market share stats for April – and the results are shocking. If they’re true. I’m doubtful – but hoping Statcounter will confirm whether these numbers are indeed accurate. By the numbers. Google’s U.S. search market share in the U.S. fell to 77.52% in April, down from 86.94% in March and down from 88.8%...

Is your social media strategy keeping pace with the latest industry trends and innovations? Deloitte’s comprehensive “State of Social Media” report reveals that social-first brands are achieving remarkable outcomes – including an average 10.2% revenue increase – by repositioning social at the core of their entire brand and customer...

As the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign restructuring processes.  Some paid search specialists are no longer content with the status quo. Others argue that our industry has been using AI all along and that the AI revolution is only a shift in...