If you think branding is important, you’re right. If you think you should spend money on brand marketing, right again. But if you think your brand is your visual identity—logo, website, product packaging, that sort of thing—then you are completely and miserably wrong, and very likely to waste a lot of money. A brand can be complex but...

Building an effective SEO program on your own can be a challenge. It’s not just about choosing the right keywords—you also need to tackle the complex search engine algorithms and continuously adapt your strategy to stay ahead. This is where many businesses hit a wall—either lacking the expertise or the resources to manage SEO effectively in-house....

Ever feel overwhelmed by the sheer number of SEO agencies out there, each claiming to be the best? You’re not alone. Finding the right SEO agency is crucial—because you’re finding a strategic partner that can transform your online presence. If your website isn’t ranking as well as you’d hoped, it might be time to reevaluate your SEO strategy....

Are you on Instagram, but your posts, Stories, and Reels aren’t getting the engagement you expected? It might be time to call in the experts. An Instagram marketing service will create content your target audience loves, meaning more clicks, conversions, and sales. The big question is which Instagram marketing agency should...

Are you struggling to keep up with the ever-changing landscape of financial services marketing? Effective marketing in this sector is deeply understanding and mastering the trends to stand out. Whether you’re just starting out or looking to refine your existing strategies, getting a handle on the nuances of financial services marketing is crucial....

This article was written by Jenny Haskins, SEO Strategist at NP DIgital You don’t necessarily need words to tell a story – in fact, sometimes numbers work just as well. But how can you successfully create a beginning, middle, and end with numbers? And of course, by “numbers” I really mean “data,” because we are digital marketers after...