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Shiseido Taps Six Athletes for Sun Protection Campaign

The Japanese skincare company has recruited the likes of softball player AJ Andrews and Anna Leigh Waters to reach new audiences and grow awareness.

Mon May 6, 2024 14:27
KidSuper’s Big Ambitions for His Funny Business

The designer — whose bright, arty clothes earned him a place in the 2021 LVMH Prize Finals, and a guest designer post for Louis Vuitton — curated a set at the Netflix Is a Joke Festival this weekend, the latest example of his creative approach to building brand awareness.

Mon May 6, 2024 08:25
Is Generative AI the New Fashion-Tech Bubble?

The extraordinary expectations placed on the technology have set it up for the inevitable comedown. But that’s when the real work of seeing whether it can be truly transformative begins.

Mon May 6, 2024 08:25
This Week, Tapestry Takes on the FTC; Politics Threaten to Intrude on the Met Gala

The Coach owner’s results will provide another opportunity to stick up for its acquisition of rival Capri. And the Met Gala will do its best to ignore the TikTok ban and labour strife at Conde Nast.

Sun May 5, 2024 15:54
The BoF Podcast | Stan Herman on a Lifetime in Fashion

The former CFDA president sat down with BoF founder and editor-in-chief Imran Amed to discuss his remarkable life and career and how big business has changed the fashion industry.

Fri May 3, 2024 21:49
Reality Check: Luxury’s Price Hikes Are Unsustainable

Luxury brands need a broader pricing architecture that delivers meaningful value for all customers, writes Imran Amed.

Fri May 3, 2024 21:49

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