The neighborhoods are dusty and desolate, the weather is foul and the inhabitants are sketchy at best--dupe sales, public urination and violent thuggery are common. The cuisine, if it can be called that, comes mostly pickled in giant jars of mystery juice. Is this really a travel ad, a category known for its glossy, picturesque,...

Growing up, I had little to no idea what I wanted to do when I got older. What I did know from a very young age, however, was that I needed to make money to buy the things I wanted that my parents couldn't afford. That led me to my first job in the restaurant...

The sports marketing landscape in 2024 is laden with opportunity for those willing to adjust their game plan. At the first ADWEEK Brand Play Sports Marketing Summit, held at the National Basketball Players Association (NBPA) in New York, marketers saw how technology not only personalized the gameday experience for leagues, but helped them tell their...

Warner Bros. Discovery will address marketers next Wednesday at its TV upfront presentation in Madison Square Garden, where ad buyers will be eager to hear the latest offerings coming to Max and developments in its sports portfolio. According to Jon Steinlauf, chief U.S. advertising sales officer at WBD, the company will address both of those...

Artificial intelligence influencers offer a cost-effective, continuous presence on social media, and save time for brands running user-generated content campaigns. However, the rise of synthetic influencers has sparked concern among human influencers, who fear that these digital competitors will erode their income from brands. The spotlight on deepfakes...

ADWEEK's Audio Awards 2024 will be judged by an expert panel from firms including WPP, talkSPORT and The Telegraph, with experience across Amazon Music, Kraft Heinz, Universal Music and much more. Our call for entries closed May 9, and judging will open for our jurors, who will be assessing the top pods across some 23...