In this episode of The Speed of Culture, host Matt Britton sits down with Ivan Dashkov, head of emerging marketing tech at Puma Group, to explore the evolving landscape of digital innovation in the fashion industry. They discuss the profound impacts of virtual and augmented reality, the rise of digital fashion and Puma's exciting new...

When the sun comes out, people's first instinct might not be to reach for a dark, creamy stout, sometimes seen as a heavier drink more suitable for cold weather. But Guinness, a leader in the stout category, wants to be the go-to at backyard barbecues as much as in cozy pubs. In the Diageo brand's...

As a Peloton instructor, Kendall Toole knows something about perseverance. Toole is a partner and shareholder in sports nutrition brand Don't Quit, and ahead of her appearance at Brand Play, ADWEEK's sports marketing summit, Thursday, ADWEEK has the exclusive premiere of the Peloton star's new appearance in Don't Quit's Persevering Profile series. In...

It was supposed to be a clever product demonstration for Apple's latest sleek, artificial intelligence-powered iPad Pro. But the brand, typically praised for its advertising, sparked a wave of backlash for a commercial that crushes and destroys creative tools. In just a couple of days since its release, Apple's "Crush" has become one of the...

The generative artificial intelligence firm OpenAI has been pitching partnership opportunities to news publishers through an initiative called the Preferred Publishers Program, according to a deck obtained by ADWEEK and interviews with four industry executives. OpenAI has been courting premium publishers dating back to July 2023, when it struck a licensing...

Disney and Max are a bundle of surprises ahead of upfront week. Top line Today, Disney Entertainment and Warner Bros. Discovery announced a new Disney+, Hulu and Max bundle. The companies call it a "first of its kind" offering, with ad-supported and ad-free plans coming this summer. Between the lines The surprising news combines content...