When building buyer personas, all that glitters is not AI gold. At least not yet. Want the reality of AI in today's personas process? Here's what you can and can't do with AI. Read the full article at MarketingProfs       

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs       

People in South Africa, Brazil, and the Philippines spend the most time per day, on average, looking at social media platforms on their phones, computers, and other screens, according to recent research. Read the full article at MarketingProfs       

Learn seven guiding principles that will boost your B2B marketing efforts and drive better results for your business. Read more. Read the full article at MarketingProfs       

Most employees who prefer hybrid work say their ideal situation would be to spend two or three days a week in the office, according to recent research. Read the full article at MarketingProfs

This episode of the Marketing Smarts Live Show delves into the crucial topic of effective B2B communication and features insights from the "King of Clarity," Steve Woodruff. Read the full article at MarketingProfs