Why do so many brands post content on social media that taps into nostalgia? This infographic explores this trend and looks at how you can go old school with the pieces you post. Read the full article at MarketingProfs       

Learn how to present these four essential KPIs to your board, ensuring your data tells a compelling story. Find out now. Read the full article at MarketingProfs       

Explore the impact of generative AI on B2B email marketing--from saving time to enhancing personalization. Read more to boost your campaigns. Read the full article at MarketingProfs       

Senior customer engagement specialists say the biggest benefit for marketers of collecting customer behavior signal data is improved performance marketing, according to recent research. Read the full article at MarketingProfs       

How big is the pay gap between male and female marketing and sales freelancers? To find out, researchers analyzed the hourly rate charged by 9,078 US-based freelancers. Read the full article at MarketingProfs       

Learn how agile content marketing enables brands to respond quickly to market changes and user needs, enhancing engagement and conversions. Read more now. Read the full article at MarketingProfs