With over 400 stores across 9 countries and in its third decade, The Coffee Club is not only Australia's largest home-grown cafe group it is also an Australian hospitality icon. The brand was in danger of entering a commoditised space where it was more known than liked. At the heart of it all Accompany Group created a bold new logo. A stylised 'C'...

'JUPITER' is a fine art landscape series by Jan Erik Waider. All images were captured in the Tveitholtane region of Norway in April 2024.

When a sweet confection is great, an irresistible desire is awakened in us to eat it, gaze at it, admire it. Suddenly, something as simple as a cheese tart becomes a cult-like object, a work of art. From the beginning of the brand conceptualization, we were clear about our intentions: to cease merely producing and selling pastries and instead...